In Part 2 The English Apple Man will look at the measures taken to create a globally successful Apple Brand.
Presentations by Florient GUIDAT and Jan BUTER will explain some of the key actions taken to establish and maintain JAZZ TM as a leading branded apple variety globally and Worldwide Fruit Ltd development 'specific' to the UK.
Florient GUIDAT - 'Special Projects Manager at DALIVAL his role for T&G is to manage T&G' varieties plant material in Europe - more than 3 millions trees Commercial varieties since 2003
Jan Buter a Supply & Continuous Improvement Technician at T&G Global - CI in the Orchard - What is Continuous Improvement?
"The process of analysing performance, Identifying opportunities, and making incremental changes to products, processes and personnel
AND a summary by The English Apple Man of elements not 'fully featured in this Journal
Below: Florian GUIDAT with Jeremy Linsell
Florient GUIDAT - DALIVAL's role is to manage T&G' varieties plant material in Europe - more than 3 millions trees Commercial varieties since 2003
Who are T&G? Our story began more than 125 years ago as Turners and Growers, a fruit auction business in Auckland. Today, as T&G, our fresh, delicious produce nourishes people in more than 60 countries around the world. Together, we're united in growing healthier futures.
We couldn't do what we do without the shared vision, expertise and drive of our global network.
This includes our majority shareholder, BayWa and our UK-based fruit marketing and distribution partner, Worldwide Fruit.
Click on DALIVAL for more information about this comprehensive tree nursery.
Jan Buter - CI in the Orchard
Jan Buter - CI in the Orchard - What is Continuous Improvement?
The process of analysing performance, Identifying opportunities, and making incremental changes to products, processes and personnel
Variety improvement is a Global quest: Clones (Sports) of a variety are sought for better colour etc.
Below: Left. SF118 the new clone (of Scifresh and right. Scifresh the original clone marketed as JAZZ TM
Balancing supply with sales is a critical element of growing & marketing JAZZ TM
Way back in the early days when all JAZZ TM were grown/sourced in New Zealand and developing a global source/demand was the priority, the 'equation was straight forward' - 'now in 2024 the source (country) balance has changed. The original JAZZ TM source (NZ) supply is decreasing as the early orchards of JAZZ are old and being grubbed. New varieties have been bred (NZ is a leader in new variety development) and less JAZZ are being replanted; replaced by new varieties.
New Zealand also is a big exporter to ASIA. So JAZZ TM sold in the UK are moving towards an 8-9 month Northern Hemisphere and a 3-4 month Southern Hemisphere supply.
See below: UK sales of JAZZ TM and source countries.
Below: WFL has also been involved in tree management trials. 2D (2 dimensional) is very much in vogue, delivering increased light interception enhancing fruit bud quality and increased red colour on the apples
Below: optimum bud development and placement
Below: Harvest time in a 2D orchard
The English Apple Man Comments
Even after two parts to the Jazz Symposium story, I have really only 'scratched the surface' - the symposium was so comprehensive, with growing practices, mineral plant needs, storage regimes and store monitoring data, and extensive analytical data.
That is all for this week
Take care
The English Apple Man